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ARE YOU MAKING SEO THE RIGHT WAY?
We all know having your website optimized can be the difference between getting the traffic you are looking for or not getting any at all.
Sometimes small companies ignore how important is avoiding regular and simple mistakes to do SEO the right way, that’s why working with a SEO AGENCY is so important in helping your efforts.
Here we list a few of the most common mistakes you should have in mind when it comes to positioning your brand and getting a top ranked site.
1- Not tracking your SEO efforts
A regular mistake could be not tracking your accomplishments. Specifically, not paying the right attention to which keywords are the ones converting versus those that create simple junk traffic represents a big mistake.
2- Not optimizing for local search
To optimize for local search helps to get a better ratio of targeted traffic that includes potential customers who are in your local area. When it comes to optimizing your site you shouldn’t miss out this huge detail!
If your company is global, national or just happens to operate in a few cities you could create content around bigger markets where the audience you target resides.
3- Considering the wrong keywords to optimize your efforts
This is another common mistake among companies who don’t reach out for SEO help. Remember is not how much traffic you drive to your website but which traffic you are getting. If it is not the right traffic it doesn’t make any sense. Quality versus quantity.
Try to look for keywords that target people who might make a purchase instead of those who search for free info or advice.
4- Not considering images
A small mistake that can be a big deal is to forget about optimizing images using alt tags and named files. Follow all the guidelines to properly implement this optimization and you will see how easy and beneficial for your business can be.
5- Short of good content
It could be one of the biggest mistakes you should put an eye on. It’s quite usual to find sites that either don’t have enough content or they have but it’s just poorly written.
First, think what your potential client could look for in a search engine. Now write content including info they need while adding keywords and targeted phrases. And please, don’t forget to use anchor text for internal links!
6- Ignore Unique Meta Descriptions and Title Tags
We strongly recommend you to have a unique Keyword on each of your site pages. You can always get creative and include your company name avoiding being repetitive.
Write your target keyword or phrase in the title and meta description. Always custom write your titles and descriptions, dont expect your e-commerce website to auto generate the correct words for individual products.